| Clear
organization |
The
hierarchy of pages within your web site should be as simple and
clear as possible.
How will users traverse between back and forth between the
pages in your site?
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| Consistent
style |
Use
a consistent font, font size, and font color within your page.
FrontPage provides "themes" to help you do this.
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| Make
contact information easy to find |
Make
your email, address, or other contact information very easy for
users to find
Email should be especially prominent
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| Put
the important stuff at the top of the page |
Don't
make the user scroll to find necessary information on your page
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| Highlight
your homepage |
If
your homepage (usually index.htm) leads users to many different
areas on your site, then make the appearance and style of the top
homepage stand out
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| Avoid
fixed-width pages |
Express
size (like table size) in terms of percent, not pixels, so that
your page will still work with various browser window sizes
Many sites successfully use fixed width pages, but if there's
no specific reason to do it, then make your page more flexible
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| Avoid
"splash screens" |
An
initial screen with no content, just graphics or animation,
irritates many people
If you're developing an art-related site, then maybe something
like this is more palatable
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| Use
images as links |
Where
possible (and appropriate), use images to communicate... associate
hyperlinks to images as well
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| Avoid
redundant content |
Try
not to say the same thing in multiple places
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| Avoid
exclamation points and CAPS! |
Don't
shout at your user... too often
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| Avoid
single-item bullets |
 |
Like
this |
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| "Heading
1" is often too big |
See.
Now that's big
... even for a title
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